CASE STUDY
InstaMortgage
When mortgage industry leader Shashank Shekhar wanted to rebrand his company Arcus Lending to take it to the next level, he turned to Gaffney Austin. We managed the full spectrum of marketing, PR and brand identity elements for a smooth transition and impactful brand launch – thus InstaMortgage was born. And in record time.
We took our cue from the client’s vision to focus on the company’s commitment to high-tech, consumer-focused lending. The roll-out plan included an innovative earned-media strategy, a carefully crafted internal comms plan that won rave reviews from employees, a well-executed social media campaign to keep the buzz going, and an aggressive plan to pursue industry tech awards.
It worked. InstaMortgage was named to HousingWire’s Tech100 and Shekhar was named an industry Vanguard. The company was ranked 113th on the Inc. 500 list of fastest-growing private companies in the country, 110th on the Deloitte Technology Fast 500, and named the fastest-growing company in Silicon Valley.
GaffneyAustin has a solid understanding of our business and we have greatly benefitted from the numerous media mentions and features they have secured for us.
-Shashank Shekhar, Founder, InstaMortgage
CASE STUDY
InstaMortgage
When mortgage industry leader Shashank Shekhar wanted to rebrand his company Arcus Lending to take it to the next level, he turned to Gaffney Austin. We managed the full spectrum of marketing, PR and brand identity elements for a smooth transition and impactful brand launch – thus InstaMortgage was born. And in record time.
We took our cue from the client’s vision to focus on the
company’s commitment to high-tech, consumer-focused
lending. The roll-out plan included an innovative earned-media strategy, a carefully crafted internal comms plan that won rave reviews from employees, a well-executed social media campaign to keep the buzz going, and an aggressive plan to pursue industry tech awards.
It worked. InstaMortgage was named to HousingWire’s Tech100 and Shekhar was named an industry Vanguard. The company was ranked 113th on the Inc. 500 list of fastest-growing private companies in the country, 110th on the Deloitte Technology Fast 500, and named the fastest-growing company in Silicon Valley.
GaffneyAustin has a solid understanding of our business and we have greatly benefitted from the numerous media mentions and features they have secured for us.
-Shashank Shekhar, Founder, InstaMortgage
CASE STUDY
InstaMortgage
When mortgage industry leader Shashank Shekhar wanted to rebrand his company Arcus Lending to take it to the next level, he turned to Gaffney Austin. We managed the full spectrum of marketing, PR and brand identity elements for a smooth transition and impactful brand launch – thus InstaMortgage was born. And in record time.
We took our cue from the client’s vision to focus on the company’s commitment to high-tech, consumer-focused lending. The roll-out plan included an innovative earned-media strategy, a carefully crafted internal comms plan that won rave reviews from employees, a well-executed social media campaign to keep the buzz going, and an aggressive plan to pursue industry tech awards.
It worked. InstaMortgage was named to HousingWire’s Tech100 and Shekhar was named an industry Vanguard. The company was ranked 113th on the Inc. 500 list of fastest-growing private companies in the country, 110th on the Deloitte Technology Fast 500, and named the fastest-growing company in Silicon Valley
GaffneyAustin has a solid understanding of our business and we have greatly benefitted from the numerous media mentions and features they have secured for us.
-Shashank Shekhar, Founder, InstaMortgage