Contributed by Alyson Austin, Principal and Co-founder
Twelve months ago, I was having spirited discussions with Jacob Gaffney. We were exchanging our hopes and dreams for what would become our boutique public relations firm, Gaffney Austin. We wanted to make an impact that was different from what we were seeing in the marketplace. More than just a firm that promoted their clients to a few media outlets. We set out to develop relationships with individuals and companies that understood things were different in 2019.
It is no longer acceptable to just send press releases and wait for the media...